Breaking Comfort

Leave it to a Google+ discussion about American candy imports in the UK to get me thinking about cultural comfort zones, branching out, and embracing the unfamiliar. It seems that his local Tesco now has an endcap dedicated to “quintessential” American imports like peanut butter Snickers, strawberry Fluff, PopTarts, and Butterfinger bars. The prices were quite ridiculous on some items and the selection was, well, strange. He couldn’t understand why such common and random items were imported at all, especially at those prices. I decided it must be because people like to seek out something familiar when in an unfamiliar place, and Americans make… Read More …